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NIL Athletes

Nov 4, 2023; Storrs, CT, USA; UConn Huskies guard Paige Bueckers (5) reacts after her basket against the Southern Connecticut State University in the first half at Gampel Pavillion.
NIL News

Gatorade Premieres Paige Bueckers Short Film

By Michael Ehrlich
Nov 29, 2023; Fayetteville, Arkansas, USA; Duke Blue Devils guard Jeremy Roach (3) drives against Arkansas Razorbacks guard Davonte Davis (4) during the first half at Bud Walton Arena.
NIL News

Pest Control Brand Raid Signs NIL Deals with Duke's Roach and Baylor's Littlepage-Buggs

By Michael Ehrlich
Omaha's forward Frankie Fidler (23) passes the ball against Texas Tech in a non-conference basketball game, Wednesday, Dec. 6, 2023, at United Supermarkets Arena.
NIL News

Ten Percent of DI Men's Basketball Players Already Entered Transfer Portal

By Noah Henderson
Feb 17, 2024; Hartford, Connecticut, USA; UConn Huskies guard Tristen Newton (2) reacts after his three point basket with guard Stephon Castle (5) as they take on the Marquette Golden Eagles in the second half at XL Center.
NIL News

Keurig Pairs Basketball Teammates for NIL Campaign

By Michael Ehrlich
South Carolina guard MiLaysia Fulwiley (12) holds the MVP trophy after South Carolina beat LSU for the SEC Women's Basketball Tournament Championship at the Bon Secours Wellness Arena in Greenville, S.C. Sunday, March 10, 2024.
NIL News

Red Bull Signs First NIL Deal with South Carolina Freshman Star Fulwiley

By Matthew Postins
Georgia quarterback Carson Beck (15) throws a touchdown pass to Georgia wide receiver Rara Thomas (5) during the first half of a NCAA college football game against Kentucky in Athens, Ga., on Saturday, Oct. 7, 2023.
NIL News

Georgia Quarterback Beck Strikes NIL Golf Deal with Players Lounge

By Matthew Postins
Nov 8, 2023; Hartford, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) returns the ball against the Dayton Flyers in the first half at XL Center.
NIL News

NIL Apparel Brand Campus Ink Secures $2 Million Funding Round

By Noah Henderson
Mar 8, 2024; Las Vegas, NV, USA; USC Trojans guard JuJu Watkins (12) celebrates with USC Trojans guard McKenzie Forbes (25) after the Trojans defeated the UCLA Bruins 80-70 in double overtime at MGM Grand Garden Arena.
NIL News

USC Collective House of Victory Tips Off NIL Campaign for Women's Basketball

By Michael Ehrlich
Jan 29, 2023; Stanford, California, USA; Stanford Cardinal forward Cameron Brink (22) lines up for an Oregon Ducks free throw during the first quarter at Maples Pavilion.
NIL News

Epsilon Announces NIL Deal for All Women's March Madness Players

By Noah Henderson
Feb 27, 2024; Starkville, Mississippi, USA; Kentucky Wildcats guard Reed Sheppard (15) talks with head coach John Calipari (left) during the second half against the Mississippi State Bulldogs at Humphrey Coliseum. Mandatory Credit: Petre Thomas-USA TODAY Sports
NIL News

Kentucky Basketball Managers Launch NIL Music Video

By Jon Conahan
Mar 7, 2024; Madison, Wisconsin, USA; Wisconsin Badgers guard John Blackwell (25) reacts to causing a turnover against the Rutgers Scarlet Knights during the second half at the Kohl Center.
NIL News

Park Bank Launches NIL Campaign with Seven Wisconsin Athletes

By Michael Ehrlich
Mar 3, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes guard Caitlin Clark (22) reacts after breaking the NCAA basketball all-time scoring record during the second quarter against the Ohio State Buckeyes.
NIL News

Gatorade Launches Limited-Edition Caitlin Clark Products

By Michael Ehrlich
South Carolina guard MiLaysia Fulwiley (12) reacts after scoring near Louisiana State University guard Hailey Van Lith (11) during the second quarter of the SEC Women's Basketball Tournament Championship game at the Bon Secours Wellness Arena in Greenville, S.C. Sunday, March 10, 2024.
NIL News

LSU’s Van Lith Stars in New adidas Campaign

By Jon Conahan
Iowa guard Caitlin Clark (22) reacts after making a 3-point basket during a NCAA Big Ten Conference women's basketball game against Ohio State, Monday, Jan. 31, 2022, at Carver-Hawkeye Arena in Iowa City, Iowa.
NIL News

March Madness Stars Clark, Cardoso, Rice Featured in 'Full Court Press' Docuseries

By Matthew Postins
Feb 28, 2024; Columbus, OH, USA; Ohio State Buckeyes guard Jacy Sheldon (4) cuts down the net as the team celebrates winning the Big Ten regular season title after the 67-51 win over the Michigan Wolverines in the NCAA women s basketball game at Value City Arena.
NIL News

Crossover Culture Expands NIL Basketball Roster

By Michael Ehrlich
Nov 21, 2022; Paradise Island, BAHAMAS; UCLA Bruins forward Emily Bessoir (11) looks to pass as Marquette Golden Eagles forward Chloe Marotta (52) defends during the first half at Imperial Arena.
NIL News

UCLA Basketball Duo Emily Bessoir and Izzy Anstey Host First NIL Art Show

By Michael Ehrlich
Jul 21, 2023; Fort Lauderdale, FL, USA; Kim Kardashian poses for a selfie before the match between Inter Miami CF and Cruz Azul at DRV PNK Stadium.
NIL News

Kim Kardashian’s SKIMS Launches NIL Campaign with College Basketball Stars

By Michael Ehrlich
Iowa guard Caitlin Clark (22) reacts after making a 3-point basket during a NCAA women's basketball game against Drake, Sunday, Nov. 19, 2023, at Carver-Hawkeye Arena in Iowa City, Iowa.
NIL News

Topps Launches First-Ever March Madness Cards Featuring Clark, Reese, Edey and Sheppard

By Michael Ehrlich
Mar 15, 2024; New York City, NY, USA; Providence Friars guard Ticket Gaines (0) adjusts his face mask during the second half against the Marquette Golden Eagles at Madison Square Garden. Mandatory Credit: Brad Penner-USA TODAY Sports
NIL News

Providence's Ticket Gaines Signs StubHub NIL Deal

By Jon Conahan
Nov 29, 2023; Villanova, Pennsylvania, USA; Saint Joseph's Hawks guard Lynn Greer III (5) passes the ball against the Villanova Wildcats in the first half at William B. Finneran Pavilion.
NIL News

St. Joes' Lynn Greer III Partners with Galloway’s Ethics The Brand

By Noah Henderson
Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) dribbles the ball against the Stanford Cardinal in the second half of the Pac-12 Tournament women's championship game at MGM Grand Garden Arena.
NIL News

USC Star Duo Watkins and Ellis Sign NIL Deals with Morgan & Morgan Law Firm

By Michael Ehrlich
Oct 20, 2023; Carrollton, GA, USA; Carrollton Trojans quarterback Julian Lewis (10) drops back to pass against the Westlake Lions during the first half at Grisham Stadium. The 15-year-old Carrollton High student has already committed to playing for the University of Southern California Trojans and has been considered one of the top high school quarterback prospects.
NIL News

Top Quarterback Recruit Lewis Expands Leaf NIL Deal to Exclusive

By Michael Ehrlich
South Carolina guard MiLaysia Fulwiley (12) holds the MVP trophy after South Carolina beat LSU for the SEC Women's Basketball Tournament Championship at the Bon Secours Wellness Arena in Greenville, S.C. Sunday, March 10, 2024.
NIL News

South Carolina's Fulwiley Partners with Curry Brand for NIL Shoe Deal

By Noah Henderson
December 23, 2022; Stanford, California, USA; California Golden Bears guard Mia Mastrov (21) during the second quarter against the Stanford Cardinal at Maples Pavilion.
NIL News

Cal's Mastrov Signs NIL Partnership with Accelerator Active Energy

By Michael Ehrlich
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